Social Media for School Leaders: A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

How to create an effective social media strategy for a school or district.

School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.

• Offers school leaders everything they need to implement social media throughout their campus and their communities
• Contains expert advice for creating a sustainable social engagement strategy
• Features screenshots and examples from schools and individuals who are using social media to the best effect
• This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.

Table of Contents

Preface vii

Introduction 1

1 eNewsletters 9

2 Facebook 19

3 Twitter 39

4 School Website 51

5 Ning 67

6 YouTube 81

7 Online Surveys 95

8 E-Mail 107

9 Classroom Portals 123

10 Student Portfolios 135

11 School Leader’s Blog 145

12 Mobile Devices 165

13 LinkedIn 187

14 Google+ 203

15 Your Online Presence 213

16 Social Media in Practice 223

17 Internet Safety 239

Acknowledgments 249

About the Author 251

Index 253